Running Google Ads is one of the most effective ways for real estate owners and agents to attract leads and grow their business. However, if not handled carefully, your account could face suspension, disrupting your operations. Digital Praveen, a seasoned digital marketing expert, shares insights on what to avoid to keep your Google Ads account in good standing.
Why Google Ads Suspension Happens
Google has strict advertising policies to ensure a trustworthy experience for users. Violating these policies, knowingly or unknowingly, can lead to account suspension. According to Digital Praveen, common culprits include misleading ads, non-compliance with ad guidelines, and inadequate attention to detail in campaigns.
Things to Avoid to Prevent Suspension
1. Misleading Advertisements
"Never overpromise in your ads," says Digital Praveen. Google enforces honesty and accuracy. Avoid:
- Claims like “Sell Your Home in 24 Hours” without proof.
- Directing users to landing pages that don’t match the ad content.
- Using unrealistic offers without proper disclaimers.
2. Violating Real Estate Policies
Real estate advertising comes with unique requirements. Digital Praveen emphasizes:
- Avoiding discriminatory targeting (e.g., excluding demographics).
- Accurately presenting your role as a real estate agent or property owner.
- Complying with housing-related regulations specific to your region.
3. Ignoring Landing Page Quality
A poor landing page experience can lead to suspension. Tips from Digital Praveen include:
- Ensure fast loading speeds and mobile compatibility.
- Provide clear property details and contact options.
- Avoid broken links or redirects to irrelevant content.
4. Overusing Restricted Keywords
Google restricts certain keywords in real estate ads. Digital Praveen advises:
- Avoid using terms like "low-interest mortgages" unless you’re authorized and include necessary disclaimers.
- Stick to compliant keywords aligned with your services.
5. Aggressive Retargeting and Spamming
"Don’t overdo retargeting," warns Digital Praveen. Over-targeting users or using shady tactics like bots to inflate performance metrics can result in penalties.
6. Mismanagement of Billing and Payments
Digital Praveen stresses the importance of proper billing practices:
- Keep your payment information up to date.
- Avoid using multiple accounts to bypass ad spend restrictions.
7. Ignoring Business Verification
Google often requires real estate businesses to verify their credentials. Digital Praveen recommends:
- Completing all verification steps promptly.
- Ensuring consistency in your business name, address, and other details.
What to Do If Your Account Gets Suspended
- Identify the Problem "Google always informs you why your account was suspended," says Digital Praveen. Carefully review the notice to determine the violation.
- Fix the Issues Update your ads, landing pages, or account settings to align with Google’s policies.
- File an Appeal Submit a detailed explanation of the steps you’ve taken to rectify the issue via Google Ads support.
Best Practices by Digital Praveen to Keep Your Account Safe
Stay Informed About Google Policies
Digital Praveen advises staying updated with Google’s policy changes to avoid accidental violations.
Monitor Your Campaigns Regularly
Review ad performance for anomalies, such as sudden drops in click-through rates, which could signal potential problems.
Hire a Professional
If managing campaigns becomes overwhelming, consider consulting experts like Digital Praveen to ensure compliance and optimal performance.
Conclusion
Running Google Ads as a real estate owner or agent can significantly boost your business, but only if you follow the rules. Digital Praveen emphasizes the importance of maintaining transparency, adhering to Google’s policies, and avoiding shortcuts that could lead to account suspension. By doing things the right way, you’ll achieve long-term success without risking your advertising privileges
