1. Malware:
- Definition: Software designed to harm, exploit, or otherwise compromise a user's device or data.
- Examples: Viruses, worms, spyware, ransomware.
2. Unwanted Software:
- Definition: Software that may not be explicitly malicious but is often intrusive, disruptive, or otherwise undesirable.
- Examples: Adware, toolbars, or applications that perform unwanted actions or make unwanted changes.
3. Deceptive Practices:
- Definition: Software that misleads users about its true purpose or functionality.
- Examples: Software that disguises itself as something useful but engages in harmful behavior.
4. Unauthorized Software:
- Definition: Software that is not properly licensed or does not have the necessary permissions for distribution.
- Examples: Pirated software or unauthorized versions of legitimate programs.
Policy Requirements
- Transparency: Ads must clearly disclose the nature and purpose of the software being promoted.
- User Consent: Software must obtain explicit consent from users before installation or performing significant actions.
- Safe Behavior: Software must not install additional unwanted programs, alter system settings without permission, or display intrusive ads.
Consequences of Violating the Policy:
- Ad Disapproval: Ads promoting malicious or unwanted software may be disapproved.
- Account Suspension: Repeated violations can lead to suspension of the Google Ads account.
Examples of Violations:
- Ads promoting software that installs malware or spyware.
- Software that collects user data without proper consent or transparency.
- Applications that alter browser settings or install additional unwanted programs.
To comply with this policy, ensure that any software you promote is secure, transparent, and provides a clear user benefit without deceptive practices.
How to Solve Malicious or Unwanted Software Policy Google Ads
- Identify the Problematic Software
- Remove Malicious or Unwanted Software
- Ensure Transparency
- Obtain User Consent
- Update Landing Pages
- Submit a Review Request
- Monitor Compliance Regularly
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